Back in June, when someone logged on to Facebook
they were bombarded with rainbow filters over pride weekend, allowing millions
of people to stand up for their beliefs about marriage equality across the
globe. The rainbow filter reached its peak on June 26th with the
passing of marriage equality legislation in America with
over 26 million changing their profile picture to reflect their view on the
issue (Matias, 2015) . Many of these
included name actors, celebrities, even politicians, ranging from Russell
Simmons to, California Attorney General Kamala Harris, Leonardo DiCaprio, Arnold
Schwarzenegger, and Brazil's president Dilma Rousseff (Kelly, 2014) to name a few. This new
innovation spread like wildfire across Facebook because it was a way to empower
belief in marriage equality it gave a soft but meaningful voice to a message
that was getting people killed, without the threat of physical violence.
As Victoria Kuttainen spoke about in one of
her lectures on power and networks “[power] expresses itself in who we are, how
we think and how we behave” and how millions of people changed their profile
online accentuates this. People changed their established identity by outright
saying they support the changes in society through altering the photo that many
others use to identify that person. This one filter both literally and
figuratively changed how their friends, family, and the world, could and would
see them, altering their identity and how they identify themselves
Bibliography
Hanna, R., Rohm,
A., & Crittenden, V. L. (2011). We’re all connected: The power of the
social media ecosystem. Business Horizons, 265-273.
Kelly, H. (2014).
Facebook rainbow profiles used by 26 million. Retrieved September 3,
2015, from CNN Money:
http://money.cnn.com/2015/06/29/technology/facebook-rainbow-profile/
Kuttainen, V.
(2015). Narritives and Power. Networks, Narritives and the Making of Place,
Lecture 6 Week 6.
Kuttainen, V.
(2015). Power and Networks . Networks, Narritives and the Making of Place,
Lecture 1 Week 1.
Matias, N. J.
(2015, June 2015). Were All Those Rainbow Profile Photos Another Facebook
Study? Retrieved September 3, 2015, from The Atlantic:
http://www.theatlantic.com/technology/archive/2015/06/were-all-those-rainbow-profile-photos-another-facebook-experiment/397088/
McNeill, L.
(2012). There Is No "I" in Network: Social Networking and Posthuman
Auto/Biography. Biography, 3.
There has been very strong points made in this blog. The use of referencing and the information that used out of those references (to support the given argument), was very well constructed and written out. The use of in text citations, and the format of the blog was always very well completed. One minor improvement that could be used for the next blog written, could be to focus on the strength of the introduction. An example of where strength could be improved (to give more of an impact, which then leads to the reader wanting to know more" is seen in the first sentence, when it sates: "Back in June, when someone logged on to Facebook they were bombarded with rainbow filters over pride weekend, allowing millions of people to stand up for their beliefs about marriage equality across the globe" (Riordan, C. Rainbow Power 2015). Perhaps the use of more a personal take ( in regards to first viewing this outburst of rainbow), could help make the reader be more intrigued to read the rest of the blog.
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